These types of advertisements are the most cost-effective mode of advertisements. These are priced on a per line/per word basis. The basic classified advertisement has the first word in capital/bold with all remaining lines/words in regular style in a simple paragraph.
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These types of advertisements are little costlier than the regular classifieds. These are priced on a per column centimetre/per square centimetre basis. The format uses a border in a variable point size for higher visibility and greater impact. This style also allows the use of a logo or a visual. It can be in colour/black & white. Classified Display advertisements are acceptable only in single column i.e. the width of Classified Display advertisements can vary from 3 cms to 4 cms and the maximum height of Classified Display advertisements can be 52 cms but should not be less than 4 cms and 5 cms as per the publication guidelines.
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